45. Perfume Marketing and Consumer Sentiment: The Psychology of Scent and Emotion March 15, 2025 advertisingpsychology brandidentity celebrityendorsement consumeremotion consumerpsychology emotionalmarketing fragranceadvertising luxurybranding perfumemarketing sensorybranding +
11. The Psychological Basis of Sensory Marketing: How Brands Influence Consumers Through the Senses February 26, 2025 advertisingpsychology brandexperience consumerbehavior consumerpsychology emotionalbranding marketingstrategy neuromarketing psychologicalinfluence sensorybranding sensorymarketing +