41. The Psychological Effect of Animal Characters in Advertising: How Brands Use Mascots to Influence Consumers
41. The Psychological Effect of Animal Characters in Advertising: How Brands Use Mascots to Influence Consumers
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36. Advertising Strategy Using Sensory Triggers: How Multisensory Marketing Enhances Consumer Engagement
36. Advertising Strategy Using Sensory Triggers: How Multisensory Marketing Enhances Consumer Engagement
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